Our story

The story behind THE BIG ELEVEN. We are a brand founded by outdoor enthusiasts based in Amsterdam, dedicated to creating high-quality, stylish gear that can stand up to even the toughest challenges and empower individuals to discover their own paths and express themselves.

Our name

At The Big Eleven, we're all about pushing yourself to the limit and embracing the thrill of the unknown. The "big eleven" line in skiing is a perfect representation of that mindset. When you ski straight down the mountain, leaving nothing behind but two lines drawn in the snow, side by side, that make up the shape of a "big eleven". It's a symbol of going all in and setting your signature.

We believe that this feeling applies to all aspects of life, not just skiing. That's why we started this company, to provide gear and adventures for those who want to go big, who want to push themselves to the limit, and who want to feel the big eleven.

Our origin

Daan and Peter, two former ski professionals and outdoor enthusiasts, founded THE BIG ELEVEN with the goal of creating activewear that truly reflects the way you feel. They missed an outdoor brand that not only provides top-notch performance, but gives you that last push to go all-out. Daan and Peter bring a deep understanding of the needs of outdoor enthusiasts and a shared passion for pushing themselves to the limit. Their shared vision and close relationship as friends and family have been key in building the company from the ground up.

Our footprint

At THE BIG ELEVEN, we strive to be an activewear brand that not only looks good but also does good. That's why we use premium quality materials, designed to last and stand up to even the toughest outdoor challenges, reducing the need for frequent replacement. Furthermore, The Big Eleven chooses eco-friendly packaging, leaving all plastic aside. We are all in this together, let's make sure we do it right.